"Link To" connects an element on your label to real data from your store. For example, you can link a text box to the product name, so each label shows the correct name for that product.
In the template editor, add an element (Text, Barcode, QR Code, or Image).
Select the element on the canvas.
In the properties panel, find the dropdown.
Choose a data field. The element will now show live data when you print.
Without "Link To", the element shows only static text.
The data fields you can use depend on your (Product or Address) and (Text, Barcode, QR Code, or Image).
The product description (you can set start/end position to crop it)
Tags on the product (filterable)
The variant option value, like "Red / Large" (filterable)
Static text you type — same on every label
The product price (configurable currency format and decimals)
The original price before discount
The price in a specific market currency
Presentment Compared At Price
The compared price in a market currency
The product barcode number as text
A custom metafield on the product
A custom metafield on the variant
The number of labels being printed for this item
Today's date (with optional day offset, e.g. +7 for expiration)
Today's date as Unix timestamp
Barcode, SKU, Custom Barcode, Product Metafield, Variant Metafield, Product ID, Variant ID.
Supported formats: CODE128, EAN-13, UPC-A, UPC-E, CODE39, ISBN, EAN-8, GS1-128.
Barcode, Custom QR Code, SKU, Online Store Product URL, Product Metafield, Variant Metafield, Scan to Cart, Product Admin URL, Product ID, Variant ID.
Custom Image, Product Image, Variant Image, Product Metafield, Variant Metafield.
The complete shipping address
Country / Zip Code / City / Province
Shipping Full Name / First / Last
Phone on shipping address
Customer Phone / First / Last Name
- : Custom Barcode, Order Number
- : Custom QR Code
- : Custom Image
Metafields let you show custom data you've added to products or variants in Shopify.
In the Link To dropdown, select or .
A second dropdown appears showing your metafield definitions.
Select the metafield you want (shown as namespace.key, e.g. custom.color).
The element will now show the metafield value for each product.
This works for Text, Barcode, QR Code, and Image elements. For images, the metafield must contain an image URL.
When you link a text element, you can also set:
- — Lowercase, UPPERCASE, Capitalized, or Sentence case
- — Text before the data (e.g. "quot; before price)
- — Text after the data (e.g. " kg" after weight)
- Price fields let you choose currency format: Regular (1,234.56), No Separator (1234.56), or European (1.234,56). You can set 0–5 decimal places.
- The field lets you filter which option names to display (e.g. show only Color, hide Size).
- supports a day offset — set it to 7 for an expiration date one week from today.
- QR codes create a Shopify URL that adds the product to the customer's cart when scanned.